Wrapping Up a Condom Campaign
Quality and comfort are one thing, but a condom that also comes in 5 organic flavors? Vegans (and really anyone of legal, consenting age), rejoice!—thanks to Glyde, the first ethically sourced condom brand to be deliciously crafted without additives, animal products or testing. Based in Australia, the company’s North American distributor, Glyde America, tapped ToolStudios to design an online ad campaign that takes a playful look at this tantalizing, high-performance product. Our response: how sexy is that?
ToolStudios took a cue from the company’s colorful packaging, and then stripped the product down to one of its most unique selling points: tempting, all-natural flavor. The result? An online, targeted ad campaign with references to lollipops, popsicles and hand sizes (to highlight the brand’s three, superior-fit options).
The whimsical series is slated to roll out in early fall.