To Update Or Not To Update?
03.01.12 / Insight
I am often asked, "What is the life-span of a website?" My response: What is the life-span of an iPhone? We always want the latest and greatest, but the iPhone 3 still works. In time, the phone will become obsolete, and a website's life-span is similar. If we can get 5 years out of your site, we have done an amazing job. (We have many sites that have passed five years.) We are now building on platforms that will perform well beyond 5 years, if you stay up-to-date on an annual basis. …read more
14 Steps to Successful SEO
01.22.12 / Insight
Thought very helpful and straight up! Check it out. Ryan Spoon, I have always enjoyed his insight and how it all reads. …read more
Why Your Brand Needs a Visual System
12.21.11 / Insight
What does your brand look like? Is it recognizable? In any medium? Or does it change its appearance and present a confusing array of visual styles?
Most organizations understand the strategic importance of a consistent visual style... but fall short on implementation, especially when there are multiple in-house or agency creative teams.
Add in new products, new sub-brands, time-sensitive promotions, changing management, decentralized business units, acquisitions and mergers, and the typical result is a tangled mess of visual styles all purportedly representing the same company.
No wonder customers are confused. Or, worse, unimpressed. …read more
Four Critical Web Design Rules
12.14.11 / Insight
Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people - and the search engines will come.
When creating a new website or redesigning an existing site, there are four critical rules which should be followed to make the site effective, functional, loved by search engines, and successful. …read more
Interaction Design
01.04.11 / Insight
Interaction design involves designing and documenting the user flow and interface screens. The objective of our interaction design documents is to easily explain how users will interact with a website or application. We believe in having a user-centered design methodology when it comes to creating interfaces. In order to understand the best way to represent information on a screen, or how a specific user should traverse a website, we conduct in-depth user research and a do an extensive competitive analysis. We refer to the user research in an effort to always keep the user's needs and goals at the forefront of our design decisions. If available, we will also examine your existing log files to understand the current user paths.
