Apex Sports Group approached us with the challenge of rebuilding a brand and the key messaging of an extended line of impressive, high-end carbon ski boots. Tool created a brand new website and advertising campaign for the first ski boot that you can buy online with a Perfect Fit Guarantee.
It’s not easy to change an industry’s mentality about how a ski boot should fit or be purchased. However, this is some of our best work, creativity, and design. It allowed me to return to my advertising roots (which began as the Advertising Manager at Sypder Active Sports) to advertise the best boot in the ski industry. The campaign is simple in execution and clearly states that Apex tells a story. Apex produces a product that makes your current ski boots obsolete. The website had to uphold this powerful claim and match the passion behind the design and development of the boot itself. ToolStudios demands quality work from ourselves for our clients. Likewise, Apex’s quality allows customers to demand it all in a ski boot: performance, comfort and warmth, and my favorite, walkability.
Visit ApexSkiBoots.com to take a look, or better yet, give it a try! Apex boots are backed by the Perfect Fit Guarantee. You have nothing to lose… except maybe the perfect ski day.