Golden Aluminum hires ToolStudios for new Brand overhaul!

ToolStudios has been hired by Golden Aluminum for a full re-branding package, including logo, key messaging, collateral and web design. Golden Aluminum was established in 1980 by the Coors Brewing Company. Its visionary mission was to develop an aluminum alloy and manufacturing process that could provide Coors with a complete aluminum can (body, lid and tab) from a single alloy made from recycled beverage cans. Contrary to all normal aluminum industry practices at that time, Bill Coors set out to make the closed-loop life cycle concept a reality. 

Tool is well under way with the new brand and hope to launch it along with the new site mid March 2015.