Another Green Brand Gets Re-energized

Another Green Brand Gets Re-energized

“We really like working in the green, alternative energy market where there’s a lot of passion for what entrepreneurs like IPS founder, Tony Boniface, are trying to accomplish—for the consumer, for the industry, for future generations.” 

                                                                                                  —Charles Bell, founder ToolStudios

ToolStudios is pleased to announce the launch of the new brand for sustainable energy industry leader, Independent Power Systems (IPS), which has offices in Boulder, CO, Montana and Massachusetts.

Here’s a company that started with one employee in 1996, and now has 30 on staff in its Boulder location alone, and while IPS founder Tony Boniface is still incredibly hands-on, it was time to re-focus the company’s messaging and logo to weigh-in on the fact that they’ve become a leader in the field and now span three states.

"Charles Bell and ToolStudios went above and beyond to accommodate our need to evaluate a LOT of options for our new logo and brand,” said Diane Dandeneau, director of sales and marketing for IPS. “In the end we got a great logo that we feel communicates who we are and where we are going as a leader in renewable energy.”