The New Marketing "Social Media"

Marketing is all about your brand. How will you take the work in which you have invested and use it to influence your market to engage and/or buy from you? We understand the fast paced changes that occur in the marketplace, including Facebook, Twitter, Google Plus, and other Internet marketing options, and we can help you to achieve the right balance between all elements.

One out of every nine people on this planet have a Facebook account. More than 250 million users (out of over 750 million total Facebook users) access Facebook through their mobile devices. 75% of brand ‘Likes’ come from advertisements. Twitter is adding nearly half a million users every single day. 1 in 4 Americans watch a YouTube video online every single day.

The traditional means of advertising and marketing are no longer adequate to saturate your market and completely target your audience.

The advent of Facebook, Twitter, and other social networks has forced brands and companies to devote significant resources to social media marketing in order to maintain and grow their brand and clientele in the ever-evolving world of online media.
Even when necessary to keep up with their competition, most small companies simply do not have the time or knowledge to execute a proper, cohesive social media strategy.

Tool Studios offers several social media marketing services to provide you with the right strategy and the right tools to not only keep up with the competition, but to outsell and outsmart them.

Social Media Content

• Blogging: Maintaining a blog that produces new content on a daily or weekly basis will engage site visitors, keep the site fresh to ensure returning visitors, and also enhance SEO efforts. Depending on your needs and goals, Tool Studios can provide all the copy for your blog and update your blog daily or weekly. We can also provide a monthly Analytics Report that details the gains of your blogging efforts.

• Facebook: Engaging your fans (and gaining more fans) requires more than simply having a Facebook Page. Daily Facebook posts, Page Polls, responding to Fan comments, and other forms of Facebook engagement are crucial to keeping your Facebook page fresh and keeping your Fans from growing bored. Tool Studios can provide you with all the content for your Facebook posts and even serve as your Social Media Manager for Facebook, engaging Fans and potentials Fans alike.

• Twitter: Maintaining a fresh Twitter feed which links to your blog, shares recent news, and engages with other Twitter followers/potential followers directly is all crucial to a sound social media strategy. Tool Studios can provide all the content for your tweets, and also serve as your Social Media Manager for Twitter, posting and engaging on a daily basis.

• YouTube: Not every company needs a YouTube channel, but many do. If your needs and goals call for your own YouTube channel, Tool Studios can help you create and maintain that channel as well as offer advice for high-quality video production. The SEO benefits from maintaining a YouTube channel and sharing your YouTube videos on other networks should not be overlooked or undervalued.

Social Media Audit

There are two types of social media audits that we offer:

• The first type of social media audit that we offer is an initial assessment of your current and past social media efforts, analyzing your strategy (or lack thereof) and making recommendations to improve your social media marketing.

• The second type of social media audit that we offer focuses solely on benchmarking and improving your social media marketing over time. Similar format as the initial audit, but with regular assessments and recommendations instead of a one-time report.

Facebook Advertising

• Pay-Per-Click
• Pay-Per-Impressions